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Interview with Armando Vazquez, Senior Business Development Manager, International Sales, Tenova Goodfellow

Armando Vazquez talks to Metal Bulletin Events about future investments for steel making, upgrading existing facilities, and DRI supply and demand




Metal Bulletin Events (MBE): Bullish or bearish- what is your business strategy to hedge for either outcome? What are the most important drivers considered?

Armando Vazquez (AV): Tenova is a company of forward-thinkers who take a proactive approach as solution providers.  Our company is focused on developing new and innovative technologies for the mining and metal industries with the goal to improve processes through reduced transformation cost, energy savings, reduced environmental impact and enhanced safety.  We leverage our passion and professional expertise to help our customers and partners anticipate trends and transformations within the industry, helping them identify and take advantage of new opportunities the moment they present themselves.


MBE:
Are the large investments in steel production facilities coming to an end?

AV: For the last several years, trade and overcapacity have been the dominant issues for the steel industry.  As a result, other concerns have been marginalized on the priority scale or have been ignored altogether.  As seen in the market today, the growth of steel demand is minimal due to global overcapacity.  We anticipate that this will continue in many regions for several more years, resulting in limited green field projects being started only in areas or countries with notable underdevelopment.

Having said that, the future investment for steel making will be in the area of innovative technologies.  The objective will be to upgrade existing facilities with greater process flexibility to accommodate a fluctuation in product demand.  The drive in this competitive world is to upgrade existing facilities to be more cost effective, environmentally friendly, safer places to work and where the latest trends in digital technologies can be embraced and incorporated into the daily work environment.

At the end of the day, the world needs steel, but due to overcapacity, only companies that can adapt quickly to changes in market trends through flexible production lines will be able to stand for the long term.


MBE: Is reduced pellet supply going to affect DRI production?

AV: The quality, price and availability for raw materials changes day by day for DRI, HM, Scrap, and others types of production. To remain profitable, end users require higher quality demand output but with a lower price tag.  DRI plants are no exception from this ongoing pressure. Today, DR Pellet demand in MENA continues to remain high, more than 40 Million Tons.  The DRI Plants in the GCC region are working at near full capacity, as the demand for DRI is very strong.  We anticipate that due to this current level of infrastructure project spending taking place in the MENA region, the demand for steel will continue to grow.


You can hear more from Armando Vazquez at the 21st Middle East Iron & Steel Conference


 

This content is provided by Metal Bulletin Events for informational purposes only, and it reflects the market and industry conditions and presenter’s opinions and affiliations available at the time of the presentation.