Session timeout

Sorry, your session timed out after a long time of inactivity. Please click OK and Sign In again.


Agenda Overview

Workshop Day: Monday, December 4, 2017

12:00PM Registration Opens

Stream 1

2:00PM Danieli Workshop


Ideas for a new normal metals consumption period

  • Technologically advanced solutions for best CAPEX and OPEX in the production of flat and long steel products.
  • Urban mine beneficiation;
  • Direct reduction;
  • Q-Melt automatic furnace;
  • H3 wirerod mills;
  • Endless bar spooling by welding;
  • Flexible and productive cold mill complexes and strip processing lines;

Stream 2

2:00PM Cargill Risk Management Workshop


  • The ferrous industry is continuously evolving. It is a challenge to manage costs while ensuring greater efficiency and securing a competitive edge in the market place. On the afternoon of 4th December, we are hosting a special workshop on how to keep up with the ever more complex metals markets and secure significant revenues.
  • Hosted by experts with years of experience in commodity, the interactive session will provide insight to China, the impact of its policies on the industry and the importance of risk management in overcoming challenges such as disruption, pricing and volatility. We look forward to seeing you there.
6:00PM EZZ Steel sponsored Welcome Reception

Day 1 Conference: Tuesday, December 5, 2017

7:30AM Registration opens
8:50AM Chairperson's opening remarks
Spencer Wicks, Product Director, Metal Bulletin Ltd

Plenary Session

9:00AM Executive panel: where is the Middle East iron and steel industry heading towards?
  • What does the future of the Middle East steel industry look like? What is driving this direction?
  • The impact of raw material prices and availability: is this the new reality?
  • How will the industry adapt to changing energy costs in the region? How can the industry work together to maximise profits without compromising on competitive edge?
Moderator: Richard Thompson, Editorial Director, MEED
Rayed Abdullah Al-Ajaji, CEO, Universal Metal Coating Co. (UNICOIL)
Saeed Ghumran Al Remeithi, CEO, Emirates Steel
Anurag Bisaria, Chief Strategy Officer, Foulath Holding
Mohammed Abdulrahman Al-Zahrani, President, HADEED
Ismail Shar Al Sulby, CEO, Al Qaryan Steel Company
10:20AM Networking refreshment break
11:00AM UNICOIL - a journey through tough times towards fair market competition
Rayed Abdullah Al-Ajaji, CEO, Universal Metal Coating Co. (UNICOIL)
11:20AM Are there signs of change in MENA’s steel landscape?
  • What is the impact of low oil price and fiscal consolidation on MENA’s economies and steel use?
  • Are imports still a major factor in consumption and what impact will the tendency towards protectionism have on future import volumes?
  • How is the end of war in Syria and Iraq going to affect construction outlook in the region?
  • What is the steel growth outlook in the region and Iran’s contribution to regional steel consumption?
George Matta, Chief Marketing Officer, EZZ Steel
11:40AM New drivers, new winners, profound threats
  • Can China's steel exporting armada be defeated?
  • Steel technological leap-frog:  jump on or croak!
  • Steel scrap glut: fantasy or reality?  
  • Hedging the steel price risk: good for whom?   
Peter Marcus, Managing Partner, World Steel Dynamics
12:05PM SPECAL GUEST SPEAKER: Sir Ranulph Fiennes- winning against the odds
  • Sir Ranulph Fines was described by the Guinness Book of Records as “the world’s greatest living explorer”. 
  • Hear from this extraordinary living legend about how he has managed to stay ahead of the competition in the face of extreme adversity.
Ranulph Fiennes, The world's greatest living explorer
1:00PM Sabic Sponsored Lunch

Stream 1: Middle East focus

2:25PM Chairperson’s opening remarks
2:30PM AGIS Presentation
Abu Bucker Husain, CEO, Al Ghurair Iron & Steel LLC (AGIS)
2:50PM Saudi Arabian Billets Market: 2018 Outlook
Abdulrahman Al Dossary, Steel Sales and Marketing Manager, Al Qaryan Steel Company
3:10PM Turkish steel industry overview and steel trade in Middle East
Cihan Akdeniz, Market Research Analyst, Turkish Steel Exporters Association

Stream 2: Technology focus

2:15PM Chairperson’s opening remarks:
Markus Abel, Director - Electric Steelmaking, tripleS
2:20PM Frontier technology panel: innovation in the steel industry
  • What factors are driving technological development? Is this the same globally or is the Middle East unique?
  • Will the trend of incremental technology upgrades continue? Will it take oil price increases to fund new projects?
  • How is efficiency being increased? 
Moderator: Markus Abel, Director - Electric Steelmaking, tripleS
Walter Gebert, Senior Vice President, Head of Integrated Plants, Primetals Technologies
Pablo Duarte, Commerical Vice President, Tenova HYL
Robert Montgomery, Sales Manager – Middle East, Midrex Technologies
Marcel Fasswald, Member of the Managing Board, SMS group
2:55PM Market demand for the Gulf region: how to be competitive
Ulrich Svejkovsky, Vice President Sales Long Products Plants, SMS group
3:15PM Energiron technology: flexibility and reliability supported by Q3 intelligence automation
Alessandro Martinis, Vice President, Danieli Centro Metallics

Stream 3

2:30PM DR feedstock – challenges and opportunities


DR feedstock – challenges and opportunities Roundtable Discussion 

Anurag Bisaria, Chief Strategy Officer, Foulath Holding
2:45PM Opportunities in North America


Opportunities in North America Roundtable Discussion

Alan Kestenbaum, CEO, STELCO
3:00PM Iran


Iran Roundtable Discussion

Dr Bahram Sobhani, Managing Director, Mobarakeh Steel
3:35PM Networking refreshment break

Stream 1: Market Focus

4:00PM The LME steel contracts: take control of steel price volatility and turn it into a competitive advantage
  • Can hedging evolve to become more than just price risk management and become a new way to approach the procurement and sales of steel?
  • How can the steel industry take control of steel price volatility and turn it into a competitive advantage?
  • Through hedging and financing, how can organizations improve working capital utilization and cash flows?
4:25PM Global steel outlook
  • An overview of global steel supply and demand
  • What has been so surprising?
  • Can strong margins persist?
Alistair Ramsay, Research Manager, Metal Bulletin Research
4:50PM Analyst panel: are the good times over?
  • How can a prediction be made when markets have changed so much in recent years?
  • What is driving prices for steel and iron ore? Will capacity cuts continue?
Mohammed Al-Jabr, Consultant, Al-Jabr Economic Consultancy
Alistair Ramsay, Research Manager, Metal Bulletin Research
Peter Marcus, Managing Partner, World Steel Dynamics

Stream 2: Iran focus

4:00PM Outlook of Iranian Steel Industries
Dr Bahram Sobhani, Managing Director, Mobarakeh Steel
4:25PM An update from the Iranian steel sector- recent production, market and trade trends
Bahador Ahramian, Managing Director, Yazd Steel
4:50PM Q and A Discussion
Dr Bahram Sobhani, Managing Director, Mobarakeh Steel
Bahador Ahramian, Managing Director, Yazd Steel

Stream 3: Round Tables

4:00PM Saudi Arabian markets


Saudi Arabian markets Roundtable Discussion

Ismail Shar Al Sulby, CEO, Al Qaryan Steel Company
4:15PM Trends in galvanising


Trends in galvanising Roundtable Discussion

Abu Bucker Husain, CEO, Al Ghurair Iron & Steel LLC (AGIS)
4:45PM Emirates Steel Innovation spirit


Emirates Steel Innovation spirit Roundtable Discussion

Enzo Franceschinis, Caster Specialist /Projects, Emirates Steel
Mohammed Shahtout, Continuous Improvement Manager, Emirates Steel
Mohsin Al Baloushi, SMP#2 Caster Specialist, Emirates Steel
Ahmed Al Rashedi, SMP#2 Assistant Manager, Emirates Steel
5:30PM Quest Group sponsored Diamond Drinks Reception

A drinks reception with a twist. Each delegate will receive a jewel inside their glass and can visit our expert jeweler to determine if it is real or fake. One lucky delegate will be walking away with a real diamond.

Day 2 Conference: Wednesday, December 6, 2017

8:30AM Registration Opens
9:30AM Executive Interview: Emirates Steel
  • A vision for the future of the UAE: how will Emirates Steel contribute to the goals of UAE 2020?
  • Overcoming changes in energy subsidies: how will this help to make Emirates Steel stronger in the long run?
  • What have been the primary challenges of Emirates Steels’ significant goals to cut operating costs? How has the company excelled in meeting these targets? 

Spencer Wicks
, Product Director, Metal Bulletin Ltd

Saeed Ghumran Al Remeithi, CEO, Emirates Steel

Stream 1: Global focus

9:55AM Chairperson’s opening remarks
Kaushalendra Prasad, Chairman and Managing Director, KP Global Consulting
10:00AM Outlook for Middle East projects
  • The impact of low oil prices on regional project development
  • Projects driving the market
  • Where will the Middle East see growth in terms of new projects?
  • An overview of forecasted project development over the next 5-10 years
Richard Thompson, Editorial Director, MEED
10:30AM Oil and gas price recovery
  • Will oil prices rebound and to what extent? Will we ever reach the dizzy heights of 2014 again?
  • How do environmental regulations both within the region and globally stand to impact oil prices?
  • What is the impact of the current oil price outlook on metal use across oil & gas applications?
Matt Loffman, Associate Director of Energy Analytics, Westwood Global Energy
11:00AM Networking refreshment break
11:30AM An update from China
  • How much steel is being consumed in China and is this set to change?
  • What is the situation with Chinese scrap and what potential impact does this have on the Middle East?
  • How much long product is being exported from China at present? Have domestic prices changed for products like billet and HRC?
  • What is China’s current steel capacity?
Wenzhang Wu, Chief Executive Officer, Steel Home
12:00PM Asian steel markets- opportunities and growth
  • What is the outlook for the steel market in Asia?
  • Will India and Southeast Asia continue to be growth engines?
  • What are the prospects for the economy and steel demand in Japan?
  • How do Asian steel producers view and approach MENA?
Kazuo Mike Fujisawa, Principal, Overseas Business, JFE Steel Corporation
12:30PM The trade toolbox: the use of trade remedies and tariffs to restore a fair-level playing field in the GCC
  • What can the GCC steel industry do to protect itself against the increase in low-priced imports?
  • Trade remedies – what differences between anti-dumping, anti-subsidy and safeguard measures?
  • Do World Trade Organization (WTO) rules prevent increases in tariffs?
  • A comparison of trade measures affecting the steel industry in and outside GCC
Charles Julien, Counsel, White & Case
1:00PM Freight Costs: Key Drivers and Impact on the Steel Industry
  • What is driving current freight rates? Does this go beyond fuel prices?
  • How has this impacted the steel industry?
Maria Bertzeletou, Team Leader Research, IFCHOR SA

Stream 2: Technology Sessions

9:55AM Chairperson’s opening remarks
Markus Abel, Director - Electric Steelmaking, tripleS
10:00AM Advancements in DRI Production and Automation
John Kopfle, Director – Corporate Development, Midrex
10:20AM Tenova’s Innovative technology for the DRI-fed EAF process
  • An overview of Tenova’s iEAF® Technology and its capabilities
  • How can the calculation of dynamic mass & energy balances in the DRI-fed EAF help optimize the chemical and electrical energy for the melting process?
  • Cast study examples: where has the technology been successfully implemented and with what kind of result?
Armando Vazquez, Senior Business Development Manager, International Sales, Tenova Goodfellow
10:40AM Approach to successful implementation of steel projects
  • What are the core components of concept planning and project implementation?
  • Various approaches to project implementation with examples
Rajesh Singh, Managing Director, R Singh and Associates
11:00AM Networking refreshment break
11:30AM Recent process & product development at SABIC
Haytham Al-Jabr, Senior Scientist- Research & Technology, HADEED- SABIC
11:55AM The metals orchestra – A key driver for competitive advantage in steel production
Markus Ringhofer, Sales Manager – Industry 4.0, Primetals Technologies
12:20PM Emirates Steel innovation Spirit – Twin Billet Casting
Ahmed Al Rashedi, SMP#2 Assistant Manager, Emirates Steel
Mohsin Al Baloushi, SMP#2 Caster Specialist, Emirates Steel
12:55PM RHI Magnesita – Supporting Steelmakers Success
Reinhold Steiner, CSO, RHI Magnesita
1:25PM AGIS Sponsored Lunch

Production and Raw Materials

2:30PM Chairperson’s opening remarks:
2:35PM Iron ore: Rio Tinto’s IOC DR pellets
Rénard Chaigneau, Manager Technical Marketing- Atlantic, Rio Tinto Iron Ore
3:00PM DR Pellets: A Long-Term Partnership
Guilherme Reinisch Neves, Commercial Director MENA & DR South East Asia, Vale
3:25PM Steel pricing and beyond
  • An overview of Metal Bulletin and American Metal Market steel pricing capacity
  • What methodology is used to ensure that prices are accurate and reliable?
  • Which new prices are going to be offered and why?
Andrew Wells, Global Steel Editor and Steel Pricing Director, Metal Bulletin
3:50PM Networking refreshment break
4:10PM Scrap supply in the Middle East
  • What are the cost benefits of using more scrap?
  • Is the move towards upgrading scrap use capability here to stay or a temporary reaction to DR pellet price and availability?
  • Where is scrap available currently and where will future supply come from?
Salam Al Sharif, BIR Chairman, BMR President, Sharif Metals Chairman, Sharif Metals
4:35PM How the supply of HRC, plate and billets could change to the Middle East Tube & Pipe clients
  • Is demand for coils, plates and billets expected to pick-up from local Middle East tube & pipe customers?
  • Will local mills increasingly be able to substitute international steel suppliers to this market?
  • How will the expected rising demand of sour grades of plates and coils from the pipe industry impact on local steel producers?
Roman Filimonov, Consultant, Metal Bulletin Research
5:00PM End of main conference

North Africa Iron and Steel Summit: Thursday, December 7, 2017

8:00AM Registration Opens
9:30AM Chairperson’s opening remarks
Alistair Ramsay, Research Manager, Metal Bulletin Research
9:40AM Keynote: Egypt steel outlook
  • How is the economic reform in Egypt progressing and what is the impact on the steel market?
  • What is the effect of the introduction of floating exchange rate regime on the consuming sectors and has the consumption pattern changed?
  • What are the key demand drivers for steel in terms of project portfolio?
  • How have imports been effected by the provisional AD tariffs introduced this year?
  • What is the market outlook through 2020?
George Matta, Chief Marketing Officer, EZZ Steel
10:10AM Morocco focus
  • An overview of new projects and opportunities in Morocco
  • Where is the Moroccan steel industry heading? 
  • What is Morocco’s net consumption of steel and is domestic production enough to meet demand?
10:40AM Networking refreshment break
11:20AM Panel discussion: regional North Africa update, viewpoints from Egypt, Morocco and Algeria
Fabio Muscolino, Sales Manager Ironmaking, Paul Wurth
George Matta, Chief Marketing Officer, EZZ Steel
12:00PM Networking lunch
1:30PM North Africa project outlook
  • Projects driving the North African market
  • What are the key growth areas for new projects in the region?
  • An overview of forecasted project development over the next 5-10 years
  • Impact of geopolitics on the project market
Richard Thompson, Editorial Director, MEED
2:00PM Anti-dumping update from Egypt
  • What are the Egyptian government’s plans for anti-dumpling measures? Have decisions been made? What do they mean?
  • How will this impact each part of the steel supply chain?
  • What will dictate the direction of future policy? How can companies plan to anticipate changes?
Ibrahim El-Siginy, Head of the Anti-dumping Authority, The Egyptian Ministry of Trade & Industry
2:30PM Networking refreshment break
3:00PM Egypt: opportunities and outlook
  • How is the steel landscape changing in Egypt? What does this mean for international markets?
  • What are the key domestic drivers?
  • Where does this fit into the global steel industry? Where are new opportunities arising?
Moderator: George Matta, Chief Marketing Officer, EZZ Steel
Rafic Daou, Vice Chairman & Managing Director, Suez Steel Company
Ahmed Nabil, General Manager, EZZ Flat Steel
Hassan El Markaby, Chairman and CEO, El Marakby Steel
4:00PM End of summit and conference

Platinum Sponsor

Gold Sponsors

Silver Sponsors

Bronze Sponsors


Media partners


Fill in your details to view

By submitting this form I agree to some follow up contact by phone and email about MB Events. (I understand I may opt out of this contact at any time). MB Events is part of the Euromoney Institutional Investor PLC group of companies. I have read and agree to the terms and conditions and privacy policy.