FEATURE: China household appliances to see moderate growth in 2015

Demand for household appliances in China will get a boost from the government’s real estate policy, income growth and a boom in online sales this year. But fierce competition is likely to moderate the upside for suppliers.

2014 performance
According to the China Household Electrical Appliances Assn (CHEAA) and the National Statistics Bureau (NBS), prime operating revenue in China’s household appliances industry reached 1.41 trillion yuan ($230.33 billion) in 2014, and total profit 93.16 billion yuan ($15.22 billion), an increase of 10% and 18.4% respectively year-on-year.
Exports in the sector, however, were comparatively weak, reaching a value of $58.13 billion. And while this represents an increase of 5.1% on an annual basis, it also reflected a drop in the growth rate of 4.7 percentage points compared with 2013.
The export value of large appliances totalled $23.1 billion, while small appliances totalled 25.9 billion and component exports $9.1 billion.

The import value for appliances as a whole amounted to $3.56 billion, up 10.7% from a year earlier, with the rate up by 6.3 percentage points from...


Veronica Qin

April 17, 2015

20:50 GMT