The Norwegian aluminium producer is starting to see traction for its green aluminium products, which include brands Hydro 4.0 and Hydro 75R, Hilde Merete Aasheim told Fastmarkets.
“We’d really like to build on this going forward: We are offering these products and have customers that are willing to pay, even though it’s not a long queue of customers at this point,” she said during an interview in New York.
“We wanted to document what we offered in a transparent and assertive way so it was clear. There was not one vocabulary so we wanted to be very clear on what we could offer,” she added.
Hydro 4.0 is an aluminium produced using hydro-electric power and with...