Miles Prosser told Fastmarkets in an interview that this opportunity will nonetheless require the industry to be proactive, highlight the benefits of aluminium and meet changing consumer expectations.
“There’s a real opportunity that will come in the 18-24 months when governments start to turn to the recovery side of the Covid-19 equation and what might happen out of that. That’s the bit that keeps people feeling confident through what will be a very difficult period while we are still in lockdown and we are still seeing significant impacts on markets,” Prosser said.
“It’s both an opportunity and a challenge for ourselves and a whole range of industries – we can’t just sit back and expect to be handed that opportunity, we’ve got to go out there and meet people’s expectations. If they want more information...
