The venture will focus initially on the North American market and is a first for the canned beverage industry, according to Hudson Moore, global director, metal, at the global procurement office of AB InBev.
“Our partnership is global in scope, but we’ll focus first on North America, which is a very important market for both of us. We intend for the partnership to be broad-based, and we intend for it to be long-term and very ambitious as well,” Moore told Fastmarkets in an interview.
The world’s largest brewer has signed a memorandum of understanding (MoU) with the United Kingdom-listed mining company
, committing to work with supply chain partners to bring AB InBev products to market in cans made from Rio Tinto’s low-carbon aluminium.
In 2021, AB InBev plans to pilot the first one million cans produced through the partnership on Michelob Ultra, the fastest growing beer brand...