FOCUS: Automakers set high hopes for 2021 on electrification drive, recovering demand

Automakers are putting high hopes on 2021 amid a drive toward electrification and recovering demand.

Mercedes Benz expects the share of hybrid and electric vehicles (EVs) in its sales portfolio to increase by 13% in 2021 after introducing four new Mercedes EQ models this year, including the EQA, EQB, EQE and EQS.
The optimism is largely being supported by developments in Asia, which was a key driver of sales for Mercedes in 2020. The German carmaker sold 1.02 million units in the region amid a Covid-19 pandemic, with sales in China jumping by 11.7% to a record 774,382 units.
Mercedes will also introduce plug-in hybrids of its C-Class and S-Class in 2021.
BMW is also looking toward a better 2021, with an eye on increasing the sale of electrified cars by more than half.
"This underlines the importance of electromobility as a major growth driver for our company,” BMW board member Pieter Nota said in a sales report last week.

BMW will...

Published

Susan Zou

Paul Lim

January 22, 2021

07:05 GMT

Singapore, Shanghai