“Why green? Because when we started on the project we came up with the need to try to understand the best available technology at the time. This kind of investment is pretty expensive…We tried to foresee 20 years ahead,” Beltrame said.
“I feel very strongly in the future that everybody will oblige you to prove…[your] energy efficiency and that the material is coming from a low[-carbon] footprint company,” he added.
The plant has been years in the planning, with market research and a business plan prepared two years ago with an announcement ready for early 2020. But then the Covid-19 pandemic began in Europe and it was postponed until July this year, with construction expected to start next year.
The market dynamics in Romania mean that it imports most of its steel rebar and wire rod, while being a net exporter of scrap. This means there is...