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Agenda Overview

Pre-conference workshop day: Monday, December 10, 2018

9:30AM Primetals Technologies Austria workshop: Get ready for the coming challenges

Location- Al Ameera Ballroom

 

09:30   Competency in Agglomeration- Mr Reinhard Redl

09:45   Possible improvements for a Midrex DR Plant- Mr. Johannes Rothberger

10:00   ESP: breaching the market competition- Mr. Andreas Jungbauer

10:30   Prepare your Meltshop for Industry 4.0 with Smart Products - The Arvedi Ultimate Story (Short replacement-time of EAF, ramp up curve, values)- Mr. Danilo Fraschini

10:45   Wire rod mill- Mr. Luigi Giacomini

11:00   Automation Systems for Long Rolling Mills - Mr. Luigi Giacomini

11:30   Smart sensors and  robotic solutions for rolling mills- Dr. Richard Stadlmayr

11:45   Primetals Technologies Predictive Maintenance Services- Mr. Mark Spease

12:00   Primetals Technologies e-services- Mr. N. Ramananda

 

 

1:00PM SMS Lunch
2:00PM SMS group workshop: LEADING PARTNER IN THE WORLD OF METALS

Location- Al Ameera Ballroom

SMS group is a global, leading partner for the metals industry supplying integrated solutions for the entire process chain from iron and steel making to the finished product.

The SMS group seminar will present technology that will push the industry towards more efficiency, quality and profitability.  Special focus is on:

  • Digitalization, Industrie 4.0 and the vision of the “Learning steel plant”
  • New horizon: Disruptive technologies for new markets
  • Metallurgical plant technology for long and flat products
  • All-round services tailored to the industries need
5:00PM Welcome Drinks Party

Location- Baniyas Ballroom

Day 1: Tuesday, December 11, 2018

8:00AM Registration desk opens
9:00AM Welcome remarks

Location- Baniyas Ballroom

Raju Daswani, CEO, Fastmarkets
9:10AM Government welcome address- supporting the steel industry
H.E. Dr. Mattar Al-Neyadi, The Undersecretary of the UAE Ministry of Energy and Industry, UAE Government
Mr Abdulaziz M Alrasheed, Deputy Minister for Economic Affairs, Ministry of Economy and Planning, Kingdom of Saudi Arabia Government
9:30AM Keynote executive panel: learning from the down cycle to profit in 2019
  • Growth strategies for 2019: how will the steel industry in the Middle East take advantage of market improvements?
  • How can new geopolitical norms like 232 be used to the advantage of the industry? Where are the opportunities?
  • Where will growth be found in 2019? Which markets deserve attention? Which projects require examination?
Moderator: Raju Daswani, CEO, Fastmarkets
H.E. Saeed Ghumran Al Remeithi, Chief Executive Officer, Emirates Steel
Mohammed A Al-Zahrani, President, HADEED
Rayed Abdullah Al-Ajaji, Chairman, The Saudi National Committee for Steel Industry
10:30AM Networking refreshment break
11:00AM Emirates Steel innovation excellence (case studies)
Mohamed Al Zarouni, Assistant manager - operation RM1,2,3&5, Emirates Steel Industries PJSC
Mohammed Shahtout, Continuous Improvement Manager, Emirates Steel
11:25AM Creating a sustainable structural steel business in the Middle East
Dilip S Kumar, General Manager Sales and Marketing, SULB Company
11:50AM Global protectionism and MENA Markets: what impact on the regional steel industry
  • The rise of protectionism in the western world: is this more than just trade diversion? How are prices impacted?
  • Are dynamics shifting and fortunes changing? Who is at rick? Where does this leave regional producers in term of strategic options?
  • What has been the response so far to rising oil prices? How is the industry benefiting? Where does Iran sit within this?
George Matta, Chief Marketing Officer, EZZ Steel
12:15PM Steel fundamentals
  • A review of supply and demand dynamics on a global scale
  • What has changed over the previous year and what key factors should be assessed?
  • Fastmarkets steel forecast: predictions for 2019
Alistair Ramsay, Research Manager, Fastmarkets
12:45PM Networking Lunch

Stream 1

2:10PM Chairperson’s opening remarks

Location- Baniyas Ballroom

Serife Durmus, Correspondent Middle East & Turkey (steel), Fastmarkets MB
2:15PM Steel markets and production in Saudi Arabia
  • What is the collective goal of the Saudi steel industry? How does this fit into the vision of the country?
  • How much steel is being produced in the Kingdom, of what kind, to be sold to which markets?
  • In what way does the Saudi National Committee for Steel Industry intend on contributing to the industry?
Moderator: Mohammed Al-Jabr, Vice Chairman, The Saudi National Committee for Steel Industry
Ahmed Al-Ghamdi, Steel Sections Unit Director, Saudi National Committee for Steel Industry
Nouf Bahamdan, Coated Flat Steel Director, Saudi National Committee for Steel Industry
Ahmed Al-Hussain, Steel Re-Bar Director, Saudi National Committee for Steel Industry
Ismail Al-Sulby, Raw Material Director, Saudi National Committee for Steel Industry
Majed Al-Dawas, Steel Pipes & Tubes Director, Saudi National Committee for Steel Industry
3:15PM Flat steel markets in MENA
Abu Bucker Husain, CEO, Al Ghurair Iron & Steel LLC (AGIS)
3:35PM Iran: the impact of a return to isolation
  • What is the current policy towards Iran vis-à-vis sanctions? What has led to this situation?
  • How much steel was Iran importing and exporting?
  • What has been the impact of this being taken out of the global market?
Vlada Novokreshchenova, Cis, Iran Steel Market Reporter, Fastmarkets
4:00PM Networking Refreshment Break
4:30PM Technology and innovation developments
  • Has oil price recovery prompted a shift from piecemeal incremental updates to big new project commissions?
  • How to stay competitive in a crowded space with limited demand for new projects: what new innovation is on offer?
  • What are engineering and technology companies doing to stay ahead of the curve?
Moderator: Markus Abel, Director - Electric Steelmaking, tripleS
Antonello Mordeglia, Ceo, Danieli Automation
Stephan Krämer, Executive Vice President Flat Rolling Plants, SMS group GmbH
Robert Montgomery, Sales Manager – Middle East, Midrex Technologies
Enzo Ruscio, Senior Vice President, Tenova
Felice Galati, General Manager, UAE Branch, Primetals Technologies Austria GMBH

Stream 2

2:10PM Chairperson’s opening remarks

Location- Al Ameera Ballroom  

Kaushalendra Prasad, Chairman And Managing Director, KP Global Consulting
2:15PM Chinese iron ore market developments and the role of higher-grade material
  • Trends seen in Chinese iron ore buying activity over the past years
  • Market fundamentals behind the growing preference for high-grade iron ore
  • Prospects of demand for high-grade iron ore in China in the coming years
Alona Yunda, Senior Analyst, Fastmarkets MB Research
2:35PM High Grade ore demand and implications
Andrew Glass, Head of Ferrous Trading, Anglo American
2:55PM Q and A
3:05PM DR pellets: A Long-Term Partnership
Aly Mansour, Head Sales Account - North Africa & Bahrain, Vale International SA
3:25PM Rio Tinto: from sinter fines to high grade IOC DR pellets. Adding value in a global market
Renard Chaigneau, Manager Technical Marketing - Iron Ore, RioTinto IOC
3:45PM Networking Refreshment Break
4:30PM Global trade new realities
  • A 232 update: what is the current status of 232 related policy? Where have exemptions been granted and why?
  • How has this impacted global steel trade both from a Middle Eastern and global stance?
  • What has the industry done to reduce exposure to trade policies beyond their control?
Moderator: Marina Shulga, CIS Steel Market Reporter, Fastmarkets
Charles Julien, Counsel, White & Case
Mohammed Al-Jabr, Vice Chairman, The Saudi National Committee for Steel Industry
George Matta, Chief Marketing Officer, EZZ Steel
5:30PM End of day 1 and drinks reception

Day 2: Wednesday, December 12, 2018

9:00AM Welcome remarks

Location- Baniyas Ballroom

Vlada Novokreshchenova, Cis, Iran Steel Market Reporter, Fastmarkets
9:10AM Executive interview: Hadeed
  • Which markets will Hadeed be targeting in 2019? Will domestic markets dominate or will international markets receive focus?
  • Where does steel fit into the Saudi Vision 2030?
  • How is Hadeed preparing to meet the domestic demand required by the number of big new construction projects in the Kingdom?
Moderator: Alistair Ramsay, Research Manager, Fastmarkets
Ahmed Al Shangiti, General Manager, Commercial, HADEED

Stream 1: Demand from the end user perspective

9:50AM Project outlook across the Middle East
  • An overview of the most exciting projects planned for the region
  • Has the increase in the oil price translated into a renewal of large scale projects? Are we yet to see an impact?
  • What is planned in the longer term over the next 5-10 years?
Edward James, Director of Content & Analysis, MEED Projects
10:20AM Middle East oil and gas tube and pipe outlook
  • An overview of recovery in the OCTG pipe markets. How has this impacted grades, connection and prices?
  • What are the latest developments in terms of linepipe market activity?
  • Has the rise in the oil price led to an increase in linepipe tendering? Are we seeing problems with substrate sourcing?
James Ley, Principal Consultant - Tube & Pipe Group, Fastmarkets
10:45AM Wed AM Stream 1 Break
11:10AM The recovery of the oil industry
  • What is driving the current price and what has driven recent recovery?
  • How robust is this recovery? Will prices continue to rise or plateau? Will prices even rebound to 2008 peaks?
  • For how long can the Middle East oil producers rely on Oil? Are predictions that the market will collapse within the next 20 years too soon?
Matt Loffman, Associate Director, Westwood Global Energy
11:35AM Q and A
James Ley, Principal Consultant - Tube & Pipe Group, Fastmarkets
Matt Loffman, Associate Director, Westwood Global Energy
11:50AM The first billet welding machine in the GCC
  • A brief overview of Union Iron & Steel and general outlook for 2019
  • How can a welding machine increase capacity by debottlenecking a project?
  • The principles and advantages of billet welding and the parameters of the welding machine
Boris Van Thiel, CEO, Union Iron & Steel
12:10PM Cost mitigation in modern EAF steel plants
Markus Hochegger, Marketing Director EAF, RHI Magnesita

Stream 2: DRI technology and Innovation update

9:50AM Chairperson opening remarks

Location- Al Ameera Ballroom

Markus Abel, Director - Electric Steelmaking, tripleS
9:55AM Midrex Presentation
Robert Montgomery, Sales Manager – Middle East, Midrex Technologies
10:15AM Tenova Presentation
Andres Villa, After Sales Manager, Tenova HYL
10:35AM Q and A
Moderator: Markus Abel, Director - Electric Steelmaking, tripleS
10:45AM Networking refreshment break
11:15AM Customized solutions for dimension control and surface analysis of hot rolled products ready for Industry 4.0
Ulrich Svejkovsky, Vice President Sales Long Products Plants, SMS group
11:35AM Intelligent solutions for melt shop automation and a structured roadmap to digitalization
  • Next generation solutions for melt shop automation and digital operator assistance tools
  • Data Management systems and tools for business intelligence
  • The road to digitalization & answers for Industry 4.0 initiatives
Richard Stadlmayr, Product Manager Electrics & Automation Steelmaking, Primetals Technologies Austria GMBH
11:55AM Danieli steelmaking 4.0: The most technologically-advanced and competitive melting unit
Andrea Diasparro, Vp, Key Account Management, Danieli
12:15PM Q and A
Moderator: Markus Abel, Director - Electric Steelmaking, tripleS
Andrea Diasparro, Vp, Key Account Management, Danieli
Ulrich Svejkovsky, Vice President Sales Long Products Plants, SMS group
12:30PM Networking Lunch

Roundtables Discussions

1:30PM Pricing and Premiums Round Table

Length- 25 minutes. Location- Al Ameera 1

Ross Yeo, Steel Editor For Emea, Cis, Turkey, Fastmarkets
1:50PM Trade and Tariffs Round Table

Length- 25 minutes. Location- Al Ameera 3

Charles Julien, Counsel, White & Case
2:10PM Saudi Market Round Table

Length- 25 minutes. Location- Al Ameera 1

Mohammed Al-Jabr, Vice Chairman, The Saudi National Committee for Steel Industry
2:30PM CIS Market Round Table

Length- 25 minutes. Location- Al Ameera 3

Marina Shulga, CIS Steel Market Reporter, Fastmarkets
2:50PM Turkey opportunities Round Table

Length- 25 minutes. Location- Al Ameera 1

Serife Durmus, Correspondent Middle East & Turkey (steel), Fastmarkets MB
3:20PM End of Conference

Thursday 13th December

North Africa Steel Summit- separate registration required

Platinum Sponsor

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Exhibitors

Media Partners