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Agenda Overview

Day 1: Tuesday, April 16, 2019

8:00AM Registration desk opens
9:00AM Welcome Address by Host Sponsor Ezz Steel
George Matta, Chief Marketing Officer, EZZ Steel
9:10AM Opening address by the Egyptian Government
  • How has the economy of Egypt changed over the last 10 years?
  • What does the road to growth look like - for Egypt and North Africa as a whole?
  • How is the Government encouraging foreign investment into the country?
Engr. HE Amr Nassar, Government Minister of Trade and Industry, The Egyptian Ministry of Trade & Industry
9:25AM Home and away - Africa's commercial cooperation
  • Comparing the external trade flows of North Africa and Sub Saharan Africa 
  • Egypt’s export’s to Africa and the challenges facing the Egyptian-African trade exchange
  • How can these challenges be addressed to the benefit of the wider North African region?
Engr. Hossam Farid, Advisor to the Minister of Trade and Industry, The Egyptian Ministry of Trade & Industry

Session I: Executive insight into a region of opportunity

9:55AM Consulting the experts - is North Africa fulfilling its regional potential?
  • How are North African steel mills making the most of current production capacity? Are there plans to increase it?
  • Has steel consumption grown as predicted, and what is the short term outlook for demand?
  • What are the key end users for North African mills from a strategic perspective?

Moderator: Serife Durmus, Turkey Correspondent, Fastmarkets 

Hatim Senhaji, Deputy CEO, Maghreb Steel
Rafic Daou, Vice Chairman & Managing Director, Suez Steel Company
Serife Durmus, Correspondent Middle East & Turkey (steel), Fastmarkets MB
Sherif Tantawy, VP of Finance, Egyptian Steel
Hassan El Marakby, Chairman and CEO, El Marakby Steel
10:55AM From global to local - a case study in protectionism

During this session, global case studies of safeguarding measures will be provided by international trade lawyer Charles Julien of White & Case, following by an indepth look at Egypt's recently imposed measures to protect domestic industry, covered by Mr. Abdelrahman Fawzy, former Head of the Egyptian Investigating Authority.  

The following topics will be covered:

  • How have other countries successfully approached protectionism and why?
  • What is the perspective of the Egyptian authorities on free trade? Does Egypt approach protectionism in a similar fashion?
  • The consequences of recent measures on specific steel products for domestic steel producers 

Moderator - George Matta, CMO, Ezz Steel

George Matta, Chief Marketing Officer, EZZ Steel
Charles Julien, Counsel, White & Case
Abdelrahman Fawzy, Former Head of the Investigating Authority, The Egyptian Ministry of Trade & Industry
11:30AM Networking refreshment break

Session II: Diving into the current market

12:15PM The North African vision and a new era for digitalization
  • What has caused the growth boom and how can the steel industry ensure the growth is sustainable?
  • How has the business environment of North Africa changed over the last decade? Has this made the region more attractive to foreign investors?
  • Assessing diversity in North Africa - how can this mean prosperity for the industry on a regional level?
  • How is the Digital Revolution projected to impact Egyptian industry, and how does this tie in with Industry 4.0?
Richard Thompson, Editorial Director, MEED
12:45PM Networking lunch

Session III: Need-to-know pricing for your industry

2:00PM The global impact of opening up the Chinese futures market
  • First-hand insight into the Chinese Futures Market
  • The role of the iron ore pricing center in North Africa’s raw material market
  • Further opening up plan and its impact on global iron ore industry

Session IV: Energy prices and the future of steel production

2:15PM Can MENA's steel weather the fluctuating market?
  • Regional differences in the prices of natural gas
  • How do prices of gas and electricity affect the import and export patterns of Egypt and the reliance on its neighbours?
  • How can countries hit by high energy prices maintain a sustainable rates of production? What are cost-efficient alternatives?
Ramy Saleh, Chief Business Development Officer, Elmarakby Steel
2:45PM Logistics and Egyptian scrap - challenges, opportunities and alternatives
  • A rundown of the key transportation techniques in the North Africa region
  • What are the key operational and regulatory challenges of Egypt’s ports?
  • Key recommendations from Port and Government Authorities to enhance current facilities
Mohamed Zada, Supply Chain Director, Suez Steel Company

Session V: Breaking down raw materials: a market update

3:45PM Metallics vs. scrap - achieving the right mix
  • Iron metallics versus ferrous scrap market developments
  • Reasons behind demand trends in key steelmaking regions
  • Outlook and implications for the DRI pellet shortage in the North African region
Alona Yunda, Senior Analyst, Fastmarkets MB Research
4:15PM Deep dive into Algerian raw materials and the latest DRI ventures
  • An overview of the current availability of DR grade pellets and how North African mills are tackling the scarcity
  • Short term win vs. long term gain - the strategy behind taking pelletization in-house
  • Defining the relationship between cheap gas and DRI production
  • How has Algeria funded the boom in DRI related projects and is it realistic that other nations can do the same?
Adel Maiza, Head of raw material purchases, Algerian Qatari Steel
Alona Yunda, Senior Analyst, Fastmarkets MB Research
Guido Bonelli, Head of Ironmaking Sales, Technical Sales, Paul Wurth Italia
5:00PM End of day one of North Africa Iron and Steel and networking drinks reception

Day 2: Wednesday, April 17, 2019

Session VII: Infrastructure and freight: has there been a trickle down?

9:30AM North Africa's investment into infrastructure - are businesses benefitting?
  • A comparison of investment in infrastructure between 2008 and 2018 and a rundown of the significant projects
  • How have these projects contributed to an increasingly interconnected steel industry?
  • Which sectors are likely to benefit from investment in the future?
Edward James, Director of Content & Analysis, MEED Projects
10:00AM Construction and economic growth
  • How has the rate of growth of the construction industry come to be recognised as a sign of economic prosperity?
  • Is North Africa meeting industry demand? From where is long steel imported?
  • What does the future look like for the construction industry in North Africa?
10:30AM Networking refreshment break

Session VII: Is flat steel on the rise?

11:00AM Examining the shift from long to flat production
  • Examining the current trends of production of long and flat steel by country
  • What is the expected domestic demand for alternative types of steel as compared to rebar? Where will this steel come from?
  • What new trade opportunities will open up for North Africa as a result of new demand?
Marina Maliushkina, Senior Analyst (Metals & Mining), Fastmarkets
Ersun Ozdemirel, Sales Manager, Borcelik Celik San. Tic. A.S.
Muhammed Saied Ahmed, Purchasing Manager, Ashry Steel

Session VI: North Africa on the world stage

11:45AM Latest developments and opportunities between North Africa and CIS region

Moderator: Marina Shulga, CIS Reporters, Fastmarkets


    Marina Shulga, CIS Steel, Global Metallics Reporter, Fastmarkets
    12:15PM North Africa's reaction to EU safeguards in the context of Turkish exports
    • The latest on EU safeguards and affected products
    • How is this projected to affect the trade dynamic between North Africa and Turkey?
    • How does this relate to the wider question of increased global protectionism, including Section 232?
    Ersun Ozdemirel, Sales Manager, Borcelik Celik San. Tic. A.S.
    Mohamed Zada, Supply Chain Director, Suez Steel Company
    12:45PM Growing apart or together? MENA in the present day
    Charles Julien, Counsel, White & Case
    1:15PM Close of the North Africa Iron and Steel Conference and networking lunch

    Host Sponsor

    Silver Sponsor

    Bronze Sponsors

    Media Partner